Engagement ring sales seem to peak each year around Valentine’s Day. Engagement rings are a large purchase and this time of the year is best time for engagement ring sales. Christmas and Valentines Day are the two busiest engagement ring buying times of the year. When picking your Valentine’s day engagment ring you need to read up and learn about diamonds. Know your 4Cs. Color and clarity are the most important. The best bang for your buck is the diamond that looks clear to the naked eye. Not yellow and no inclusions. SI1 clarity or better is the line that is drawn for when the diamond has visible imperfections to the naked eye. Color of H is the color line where the diamond becomes yellow. You can find a really nice stone if you know that at a great price.