A Wilmington NC jewelry store owner ran a marketing campaign which was amazing. This has been done by others in the past, but normally there is no snow. He advertised that purchases between Thanksgiving and December 11th will be refunded if it snows. 400,000.00 were paid out. A massive storm hit the east coast on Christmas weekend and dumped 6 inches of snow. The store owner Prayed for snow every day with his workers. This is because he had an insurance policy. It was so successful that he will do it again. Hopefully before Christmas. One customer had bought a $12,000.00 engagement ring which is now free.