I have seen these “White Christmas” promotions in cities all over the northern states and haven’t seen one that has had to pay out until I read this news article. The “White Christmas” promotion is when a jewelry store promises to refund all purchases from their store between Thanksgiving and Christmas if more than a predetermined amount of snow is accumulated on Christmas. The store owner will take out an insurance policy to back the refunds if they lose the bet. These promotions get a lot of traction and are wildly successful. This Wilmington North Carolina store owner refunded around $400,000.00.
Perry is undaunted by losing the bet. He says he’s thinking of a similar promotion for Valentine’s Day, based on how much snow Asheville gets on Feb. 14.