American pop star Katy Perry is now the ambassador for Thomas Sabo jewelry. Katy Perry is best known for her hit song “I kissed a Girl” on Capitol Records which played a frequent rotation on radio stations in 2007 and topped international charts. Thomas Sabo has chosen her to promote their jewelry. Thomas Sabo will sponsor her concerts and Katy will wear their jewelry plus feature the Thomas Sabo marketing material. The marketing campaign is scheduled to launch with the Thomas Sabo spring/summer 2011 “Pop Now” collection.
Thomas Sabo’s eponymous founder said the collaboration is a “match made in heaven”, because Perry’s “funky” nature and love of accessories made her a perfect fit for the campaign.
“In terms of her personality and charisma, she is absolutely the perfect complement to our brand, so much so that we just couldn’t imagine a better partner,’ Sabo said.