Jersey Shore’s Nicole “Snooki” Polizzi launched her new jewelry line at Diamondshark.com on January 1. A new piece will be released each month. Snooki’s first piece is a sterling silver pendant set with 1 carat total weight lab created pink sapphires. The Snooki Party Ball 2011 Limited Edition pendant retails for $49. Snooki’s signature is embossed on the back of the pendant and dotted with a gold-plated heart over the i. Accessories include a commemorative photo, certificate of authenticity, 18 inch sterling silver box chain, and gift box. The line will feature rings, necklaces, bracelets, and earrings ranging from $25-$50. Snooki earned her nickname in middle school because she was the first of her friends to kiss a boy. She’s nicknamed after the character, “Snooky”, in the movie Save the Last Dance. Season 3 of her reality series, Jersey Shore: Back to Jersey, will start Thursday, January 6. It was clever marketing to time her recent jewelry launch in conjunction with the season 3 return.
Danny Mackey, an entertainment consultant at Neon Entertainment, Polizzi’s agency, tells JCK that a new piece will be released on Diamondshark.com each month. “We’re currently in creation stages for the Valentine’s Day piece,” Mackey says.